If not done properly, things can awry for you. Setting up a WhatsApp account is relatively simple when compared with closing a WhatsApp account. With WhatsApp API, WhatsApp is empowering businesses to leverage WhatsApp’s incredible user base and not only contact WhatsApp users but also connect with customers and drive sales or deliver great customer service. Whereas WhatsApp Business is intended to introduce small businesses to WhatsApp as a reach-out marketing/selling tool, with WhatsApp API, WhatsApp is creating an entire ecosystem of applications and products such as Chatbots, CRMs, and so on, that businesses can use to promote their products and services. WhatsApp API is an API by WhatsApp offered to select third parties (called Business Solution Providers or BSPs) to build a variety of applications that use WhatsApp for business promotion and selling of products and services. However, sometimes businesses need to close their WhatsApp accounts. It allows businesses to showcase product portfolios, connect quickly with customers, and interact with them through canned messages. WhatsApp Business assigns a business or corporate account to a telephone number and allows small and medium-sized businesses to sell on WhatsApp. Nearly 60 billion messages are being sent on the platform daily! This makes WhatsApp the perfect place for sellers and marketers, to reach out, contact, promote, and pitch their products and services. WhatsApp has more than 1.6 billion active users.
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